Virtual CFO Services

for service-based businesses.

Reduce Stress, Save Time, Know Your Numbers

Keeping your numbers accurate and up-to-date so you can make better decisions and empower your business growth.

Small business is tough!

It's easy to caught up in the day-to-day running of your small business, and forget about looking at the bigger long-term picture

We are listeners, a sounding board to talk through problems and their solutions, backed by the numbers 

Know with certainty where your business is today, and where you want to be tomorrow and beyond.

The focus of our advisory services  is help you and your business flourish.

We help business owners de-mystify their business financials and develop a plan for success.

We implement proven strategies to unlock the cash in your business and improve profitability. 

1:1 Support from an experienced accountant who inderstands the difficulty of running a business. Someone who has been the before.

Services tailored to suit you, when it suits you.

Confidence to grow.

Simple, accurate and timely reports guide you to the right decisions. Explained without the "jargon" so you really understand what is happening.

Increased profit

Profit isn't just about MORE, MORE, MORE sales. We take a much wider view deep diving into expenses, efficiencies, margins, pricing and more.

Cashflow results

We are big fans of "Profit First" and have implemented this simple yet effective system into many businesses with great success.

Boost Efficiencies

Analyse how things work in your business and find ways to save time and money.

It was great to be able to discuss my business and its needs, with someone who understands the challenge of running a small business, someone who was able to give good advice that ultimately has helped me to run my business better.

sandra mackay-dsm services

Virtual CFO & Advisory Services

At Thinking Cloud, we provide flexible advisory services to help you achieve your business goals.


Understand the different "levers" which affect cashflow and how to manage.

Implement "Profit First" and manage cash simply, without complicated spreadsheets.

Budgets & Forecasting

Set budgets and compare with actuals.

Forecast cashflow, profit and equity for the next 3, 6  or 12 months.

Understand  the impacts of decisions on cash & profit under different scenarios.

Margins & Pricing

Take a deep dive into which products & services are the most profitable.

Monthly Reporting

Generate monthly reports which matter, explained in plain English - no jargon allowed. 

Track the indicators which make the difference to your business.

Put a stop to analysis paralysis. 

System & Processes

Review processes and systems to streamline your business, saving time and resources.


Use us as a sounding board for ideas.

Discuss the main blocks in your business and develop solutions in a judgement free zone.

We will help you develop a plan & stay on track.

What our Clients Say

Alex's calm demeanor, friendly nature and can do attitude is what drew us to Thinking Cloud. He also came highly recommended. The positivity in helping us navigate all the intricacies of running a business and what is required in terms of accountability. The patience Alex displays in helping us is above and beyond.

Sue McLeay

IGA Penneshaw

Alex and his team want to learn your business and are always on hand for advice. The level of personal service and attention to detail has been incredible. I feel we are in safe hands. Go for it! Thinking Cloud and Alex are awesome. 

Jamie Fraser


Alex always takes time to ensure that any questions I have are thoroughly answered, and always provides a higher level of service than expected. I now have a greater appreciation for the importance of managing the numbers! I highly recommend Thinking Cloud - they are very friendly, respectful and professional.

David Kyngdon


How Our Business Advisory Services Work



  • Explore your business, where you are now and where you want to be
  • Understand the current challenges you face
  • Discuss what you need to move forward
  • Customise a service suited to your business


Get Started

  • Agree on a start date 
  • Work out a schedule to suit you
  • We will do our initial setup and start delivering on our promise 


Get Together

  • We will meetup at our agreed regular intervals 
  • We will work together towards your desired goal
  • We will follow up regularly and keep you accountable

Thinking Cloud actually care about our business success and I can feel that working with Alex and the team. Alex was always available to help or give me advice surrounding best practices and plans for the future. I'm extremely appreciative of Thinking Cloud's involvement in our business. Thinking Cloud delivers peace of mind.

menashe segman- william klein

Why Thinking Cloud?

  • Supporting small and medium businesses since 2006
  • Xero Silver Partner & Xero Certified Advisors
  • Degree qualified accountants
  • Registered BAS agents

How can Business Advisor help?

Feeling stuckoverwhelmed and don’t know what to do first.

We can help you create a plan, map out the steps to get you moving forward starting today.

Your debt is constantly rising and you have no plan to deal with it.

Determine exactly what is owed and when it's due. Setup a system to manage debt and pay it down as quickly as possible.

Feel like your accountant speaks a different language.

Understand your reports  without the jargon.

Want to know where your business is at now? Not how it was 3, 6 or 12 months ago.

Make a plan, measure your results and take action

Not paying yourself?

This is not unusual. We can help you fix this.

Has your business plateaued and not sure what you can do take it to the next level.

Together we can review your current state and develop a strategy for growth.

Not sleeping, constantly worrying about how you pay next weeks payroll and invoices.

Implement a proven system to help you manage cashflow, without the complicated spreadsheets. 

No matter how much you increase sales the bottom line doesn't seem to change

Setup budgets and reviews to make sure you stay on top of expenses. Make a plan for profit.

Feeling stressed about deadlines BAS & Tax returns and the end-of -year.

Implement best practice systems and processes to keep you up to date and informed.

Lacking confidence in understanding the financial aspects of your business.

Understand the key metrics and indicators for your specific business and learn how they can make a difference.

Best money you can spend on your business is to have all this stuff -  book work, wages, super ... blah blah blah organised and done so you can deal with your business and make money and not be stressed with - big sigh -  paperwork. Now I never have to worry about being behind with BAS and all that other stuff the tax office need! Dont wait ... do it now. 

helen ikeguchi- concept japan


What is included in your Virtual cfo, business advisory services?

Our Virtual CFO services can include financial analysis and reporting, budgeting and forecasting, cash flow management and strategic business planning and decision-making. We can also leverage technology and data analytics tools to provide businesses with real-time insights and recommendations helping improve operational efficiency, reduce costs, and drive growth. It is up to you. We tailor a solution just for you!

What frequency do we get together?

This is totally up to you. We can catch up weekly, monthly, quarterly depending on you unique needs.

Why do I need to book a call?

We like to take the time to learn about your business, make sure we are a good fit for each other and provide a tailored service based on your specific needs. You can book a no obligation call below.

Do you charge by the hour?

No, we don't. We discuss which services you need and agree on a fixed fee. 

Is there contract or minimum term? Exit Fees?

Absolutely not. We offer agreed monthly fees without lock-in contracts or exit fees. You can cancel your service at any time.

My business is in Melbourne, Perth, Sydney, Brisbane, Beyond the Black Stump… can you help?

Hell yeah! We can work with you wherever you are located. We have clients all over OZ and overseas.