Our Purpose is Simple.

Financial freedom for you and your business

Our Purpose is Simple.

Financial freedom for you and your business

Our Purpose is Simple.

Financial freedom for you and your business

Financial Freedom

Financial freedom isn’t just about making money. It is much, much more. Our purpose it is to help business owners take control of the financial aspects of their business, where the business serves them, not the other way around. Where they 'choose' the life they want.

Escape the survival trap

We're sure you didn't start your business to micro-manage purchasing, inventory, marketing, logistics, human resources, customer service, IT support….?

The "Survival Trap" is the never ending cycle of reacting to whatever comes up in your business. It is the reactionary cycle of responding to what is urgent rather than what is important.

We can help you get back to the dream that started it all. Something tells us that you’re full of an entrepreneurial spirit, a positive mindset, and some good great ideas.

Our Journey

It all started for us in the mid 90’s working for Australia’s largest retailer at the time, Coles Myer. Retail has been a big part of our professional life ever since. With the internet changing the retail landscape forever, we wanted to be part of the phenomenon.

Thinking Cloud have been around a while (although Thinking Cloud is our 3rd round of re-branding - it’s a long story) since 2007.

Historically, a large number of our clients are traditional “bricks & mortar” retailers. As some of these clients added an online presence to their business we were interested in the new challenges these businesses faced.

We have always had a passion for technology and this has made eCommerce businesses a natural fit and progression for us.

With the growth of eCommerce over the years , we have jumped all in to help eCommerce, online entrepreneurs and business owners worldwide manage their business.

About Us

Tanja Woods

Tanja loves connecting with people and learning about what they do. She loves to hear your story.

Tanja is passionate about customer service and helping to de-stress business owners lives. She is helpful by nature and a great problem solver. 

Before having 3 kids and several businesses, she had a career in Corporate Retail. Tanja is degree qualified, as well as being a Certified Profit First Professional and Xero Certified Advisor. Check out more here.

She loves sailing, pilates, yoga and coffee.

Alex Woods

Alex has always loved technology. Always looking at the big picture and finding ways to streamline and automate business processes.
Alex is degree qualified in accounting & computing with heaps of commercial experience in both areas. Alex is a Certified Profit First Professional, Xero Certified Advisor and a Registered BAS Agent. Check out more here.
When he's not fiddling around with tech, you will find him sailing Tanja's 90 year old vintage yacht or following his passion for motorcycles.

Working With Us

Immutable Laws are a blend of ethics, core values and self-assigned law, all wrapped up into one. They are the rules we have defined for ourselves, almost subconsciously, on what is right and what is wrong. These are the rules that define us and define our business and they way we engage with our clients.

Our Immutable Laws

Be Positive

Positivity is a conscious choice. While things don’t always go the way we expect, we can always consciously choose to be positive. Positivity guides us to opportunities

Honesty & Authenticity 

All of our communication centres on being honest and authentic. We may say some things you may not want to hear, but they will be said with care and respect and a genuine belief that we have your best interests at heart.

No Jerks Allowed

We love our clients, they are great people. We don’t have jerks as clients and we don’t want them. Askholes also fit into this category. Life is too short.

Flip The Turtles

Someone struggling is like a turtle on its back. It is always our first response to help put them back on their feet.